Increase Web Presence by Tagging Photos - A How To

Short and simple, this one.  And it may be overly basic to some and absolutely revelatory to others.  It's one of those things I frequently forget to do and then curse the sky after hitting "post."

Images and video are incredible tools for engaging audiences and clients.  They're some of the most powerful tools you have.  But they don't reach out to anyone as images (people have to stumble upon them).  Search engines don't scan and categorize images, they scan the metadata connected to it. So before you post a single image (or video) on the web, open up the properties and add identifying information!  It looks like this:

Here's a master class tip: never over "tag" a picture, post, etc.  Search engines weight each tag equally, so if you have too many it just dilutes the searchability.  Only use 3-4 tags.